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About the Episode: Balancing a business and family while also being a badass can be a delicate dance, and definitely blends and blurs the art & science of holding tight to an intentional vision while leaving space for possibility, surprises, and allowing others to help you.
In this episode we sit down with Ted Church, co-founder of Anthem Branding, a Tactile Design and Merchandise Agency in Boulder, CO that creates legendary merch for some of the most progressive and forward-thinking companies and Fortune 500 giants. Ted’s vision & discipline have paved a path towards leading a life that he and his wife Abby have been consciously creating together for decades and in this episode he shares some of what he’s learned along the way to make it all possible. Visit the Episode WebPage.
Ted Church, principal, co-founder and branding specialist at US-based Anthem Branding, said: “It’s no secret that celebrities are a powerful marketing tool.
“It’s no surprise that brands are using them as spokespeople to promote products, boost sales and engage with customers. They have a following that is willing to buy anything they endorse.
“Brands can utilise the fame of celebrities to help grow their own brand and reach a wider market by tying themselves to the celebrity’s likeness.
“Celebrity branding is not just about using a famous person’s name or photo as your brand, but it uses celebrities’ social media accounts, digital footprint and other connections with brands, organisations or charities.”
He cautioned: “The brand should be providing as much value as it is getting out of the partnership, otherwise, it can fall flat.”
Listen to the Podcast Here!
Bottom Line Up Front: For industry expert/Anthem Branding founder Ted Church, growing his business was about more than just offering great products. It was about offering a stand-out experience. He gives his sales tips, tricks, & advice on this episode of Sell More Merch. Visit the Episode WebPage.
